First: Museum of Innovation Failures.
Read Van Wulfen, pp. 176-177. Identify an innovation failure not mentioned in this section of the book. Research that product and describe why you feel the product failed. Bring in and cite at least 3 outside sources and include images.
Second: For the following projects:
The Hughes HFB-1 (H-4) Hercules
Google Glass
Elizabeth Holmes and her startup Theranos
Discuss the failure reasons. What could the company have done differently? Would that have helped? Why or why not?
Testimonials
Reading Open Discussion #1