Write a four page paper about how Consumer Behavior applies to Marketing Strategy. The goal is to summarize key concepts in consumer behavior and apply theoretical elements to Marketing. You may choose any topic covered throughout the course. Please include 3-5 journal references and use APA.
Policy: You must use peer-reviewed articles to support your research, in APA Format. No Wikipedia, BLOGS with ads from yahoo.com or google.com, as they present a biased opinion.
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Research paper