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Watch this interesting video from Professor Wirtz, talking about the different platform business models:
https://www.youtube.com/watch?v=A_G91QynhVk
Research and prepare a PowerPoint presentation with the history and other details of a specific platform together with your classmates from your group. I will message you with the email addresses of each group member.
Your PowerPoint should include a minimum of eight slides (excluding the title slide and the references slide).
MY TOPIC: Expedia
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SERVICE MARKETING WEEK 2