social media marketing

Social media and IMC:
1. Find a company that is doing a great work integrating its social media to its other marketing communication. Add:
An URL where one can see a traditional media piece.
An URL where one can see a social media piece related to the traditional media piece just shared.
2. Why do you think this is a good example of an Integrated Marketing Campaign approach?
3. How do you think this company/brand could improve the integration of social media marketing with its marketing strategy?