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Johnathon Davis
Final Project: Milestone Two
SPT 512
Professor Bogle
October 1, 2022
Final Project: Milestone Two
Segment of The Industry
AAU basketball association falls in the sports industry, which is expanding rapidly worldwide. The AAU organization operates in the youth sports industry and is committed to delivering effective sports schemes to guide incompetent athletes. The youth sports industry of more than 20 million participants in the United States is expanding yearly. According to the National Institute of Health, the sports industry generates millions in revenue. The sports industry is an evergreen part of a nation’s revenue stream, and there is no direct influence on economic struggles.
In the sports industry, the segment of the AAU basketball association is sports promotion. The organization recommends productive solutions and tools for athletes to improve their performance and expand competitive and recreational opportunities for the athletes of America. AAU promotes sport for all forever from the industry segment from which it is operating. The organization represents the United States at world forums and training world athletes to perform in Olympics. The organization has been doing great in the industry for decades and has preserved a respectable position. Since the 20th century, numerous rivals have emerged, but the organization has retained its position in the competitive industry through focus and dedication to its cause.
In the United States alone, the sports industry is more than $160 billion, making it the 10th largest industry in the country (Chelladurai, 2004). The sports industry is identified based on the affiliation of players and fans with it. Basketball is one of the most favored games in the industry, having a huge number of followers from across the world. The sports industry faces shifting power dynamics because of emerging technologies and changing consumer tastes. According to research in 2021, sports organizations are putting customers/followers in the center (Globenews, 2019) when deciding on growth in the sports industry. This change in strategy witnessed growth in the revenue of the sports industry.
Along with the expansion in the sports industry, opportunities for organizations like the AAU basketball association would also increase. Research says that by 2026, the youth sports market will be projected to be $77.6 billion because organizations depend on advanced technology and procedures to guide athletes. Coaching methods have improved, which leads to the improvement of market dynamics. The organization’s success depends on the ups and downs of the industry in which it operates.
References
Chelladurai, P. (2004). Sport Industry. Sciencedirect, 2(26). https://www.sciencedirect.com/topics/social-sciences/sport-industry
Globenews. (2019, December 26). Youth Sports Market Projected to Reach $77.6 Billion by 2026 – Comprehensive Industry Analysis & Insights. GlobeNewswire. Retrieved October 1, 2022, from https://www.globenewswire.com/news-release/2019/12/26/1964575/0/en/Youth-Sports-Market-Projected-to-Reach-77-6-Billion-by-2026-Comprehensive-Industry-Analysis-Insights.html
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