Resources:
Reading: Interaction Design: Beyond Human-Computer Interaction, Chapter 11Read the following sections of Chapter 11 of your textbook:
· 11.5 “Bringing Requirements to Life: Personas and Scenarios”
· 11.6 “Capturing Interaction with Use Cases”
These sections will provide you with insight into the formation of user personas and how they are used to inform design. You will explore how use cases inform the development of functional requirements.
As you read, consider the following:
· What are the benefits of having more than one persona?
· How do scenarios complement personas?
· How do user stories and use cases differ?
Reading: UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites, In Chapters 4 and 5 of this Shapiro Library resource, you will learn why personas matter in the user-centered design process and how they aid in recruiting for usability testing. You will explore the practice of unmoderated usability testing and how personas support it. You will examine how personas ensure that designers and developers alike avoid scope creep. Lastly, you will learn how to create a persona.
As you read, consider the following:
· Why is the use of professional testers often criticized?
· How does the use of personas ensure the accuracy of usability testing?
· What role do personas have in recruiting users for usability testing?
Video: (3:59)Review this resource for an example of how to identify meaningful and necessary segments of users in the creation of user personas.
As you watch, consider the following:
· What type of user information or attributes might you use to create different personas?
· Once you have personas created, how would you use this information in refining your user interface design?


