To construct a medium term (3 years) strategic marketing plan for a company/brand of your choice

You will be assessed on the degree to your marketing plan provides a detailed description of the actions that are proposed, detailed justifications for these actions, and how the actions you propose are linked to the marketing strategy of the organisation/brand.
Three elements therefore should be at the core of your marketing plan: what marketing actions need to happen, why, and how do these actions fit with strategy?