Week 7: Video Analysis

Using the company you selected for your Course Project, write a one-page summary that discusses how you will conduct internal marketing to ensure employees’ engagement and satisfaction so they are more likely to convey a positive message and brand experience to your customers. In your response, consider the following factors.

• Alignment of internal and external perceptions
• Embracement and communication of brand values

Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.

*Focus on the first 2:48 of this video, which contains the content about employee engagement. The remainder of the video, from 2:49 to 3:30, summarizes several other videos from the series and is not necessary to watch.