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Week 3 Media Assessment (100 points) [CLO 9]
The second written assignment is a Media assessment.
Purpose: Increase awareness of types of media specific to the healthcare industry.
Spend time during week 3 of the course monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products.
Prepare a 250-350-word summary that assesses the following:
- Image vs. service marketing
- The “product” being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
- The apparent target markets
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)
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| Criteria | Excellent | Good | Fair | Poor | Criterion Score |
| Content | 34 points
100% Prepares a 250-350-word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target markets The ultimate objective (e.g. improve image, attract new business, increase sales volume) |
27.2 points
80% Prepares a partial 250-350-word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target markets The ultimate objective (e.g. improve image, attract new business, increase sales volume) |
20.4 points
Incomplete listing, but no preparation of a 250-350-word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target markets The ultimate objective (e.g. improve image, attract new business, increase sales volume) |
0 points
No attempt at Preparation a 250-350-word summary that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target markets The ultimate objective (e.g. improve image, attract new business, increase sales volume) |
Score of Content,
/ 34 |
| Logic | 33 points
Ideas are presented in a logical way, leading the reader to reasonable conclusions. |
26.400002 points
Ideas are presented in a logical way that may not adequately lead the reader to reasonable conclusions. |
19.800001 points
Ideas are either not logically presented or inadequately developed. |
0 points
Ideas are neither logically presented nor adequately developed. |
Score of Logic,
/ 33 |
| Grammar | 33 points
Writing is almost completely free of technical and grammatical errors. APA style errors are minimal. |
26.400002 points
Writing is relatively free of technical and grammatical errors. There may be several APA style errors. |
19.800001 points
Mechanical and grammatical errors may obscure meaning. There may be significant APA style errors. |
0 points
Significant mechanical, grammatical, and APA style errors interfere with meaning. |
Score of Grammar,
/ 33 |
Total
Score of Week Three Writing Assignment,
/ 100
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