By learning this concept, students will understand the necessity of a consumer’s problem and a company’s product or service as a solution to that problem.

 In 500 words or more, address the following:

 Describe how Whole Foods built its competitive advantage.

 What IT assets and capabilities does Whole Foods utilize?

 Assess Whole Foods’ competitive environment by describing the following five competitive forces:

  1. The potential threat of new entrants/competitors

  1. The bargaining power of buyers

  1. The bargaining power of suppliers

  1. The threat of substitute products/services

  1. Industry competitors

This assignment requires the use of at least two additional scholarly research sources published within the last 5 years. Include at least one in-text citation from each cited source.

Prepare this assignment according to the guidelines found in the APA Style Guide.

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Whole Foods Five Competitive Forces
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