– Only use source from the two files I provided
- Evaluate the potential venture and the progress that Chase has made.
- Describe the Zipcar business model and prepare a thorough Business Model Canvas (BMC) for the venture based on the information provided in the case.
- How have the business model and BMC changed (if at all) between December 1999 and May 2000?
- What do the data from actual operations in September say about how the business model id playing out in practice? Does these results give you comfort or concern? Explain.
- What is the strongest argument that Chase could make to a potential investor about the attractiveness of the venture? Outline specifically what should be included in the pitch at the Springboard forum.
– Grading: Success in your written analysis will be measured based on the following criteria: (1) thoughtful analysis that demonstrates a strong level of reflection an understanding of the critical issues in the case, (2) well-constructed BMC, (3) compelling pitch outline, and (4) clarity and cohesiveness of written work.
Testimonials
Zipcar: Refining Business Model