You are an HR consultant, contracted by the VP of an LLC in Wilmington, Delaware, to solve their internal challenges. This U.S. office is a branch of a larger Singaporean software solutions organization that has a total of 140 employees and generates $1M in revenue per year. The CEO of this organization, headquartered in Singapore, wants to explore new markets in the United States, gain access to new customers, diversify risk, leverage resources, and increase profits.
Unfortunately, the newly formed U.S. branch has been facing several problems from the beginning.
- Employees at the call center and the sales and marketing division are disengaged and emotionally fatigued due to contradictory communication between the branchs leadership and the leadership at the Singaporean headquarters.
- The branch team members feel frustrated and undervalued as a result of conflicting feedback from their VP and management team.
- Messages from leadership lack consistency, especially regarding policies and practices related to human resources.
- There is no training for team members.
- Communication problems between the Singaporean headquarters and U.S. branch are resulting in low employee morale.
Overall, the standard operating procedures (SOP) followed successfully at the headquarters in Singapore could not be replicated at the U.S. branch. As a result, the CEOs vision of successfully furthering expansion into the U.S. market remains unfulfilled.
- Change Management Communication Plan Presentation
Submit a creative and polished PowerPoint presentation with narration to share your change management communication plan. The communication plan should include your recommendations for workforce development techniques and how you plan to communicate these to the U.S. branch employees.
Specifically, you must address the following rubric criteria:
- Define the audience by performing a target audience analysis. (slides 12)
- Determine core and audience-specific communication objectives and messages, including appropriate tone. You may include the following information (slides 34):
- Discuss goals of the communications campaign. You may consider the following points:
- Why is this communication campaign needed?
- What are the essential topics to communicate to company leadership?
- What do front-line employees need to know as they experience and deal with the impact of change?
- How will you convey need and urgency for change? Discuss Whats in It for Me (WIIFM).
- Use a story or a graphic to connect with the change vision for success to the communication plan.
- Define and communicate new performance expectations and what stakeholders need to do to prepare for change.
- Discuss goals of the communications campaign. You may consider the following points:
- Recommend two workforce development techniques to support employees’ adaptation to change and build on existing skills and strengths. Consider the following (slides 56):
- What do you want the employees of the U.S. branch to do differently?
- How should the organizations leadership support employees during the change, through training and development programs to address the gaps?
- Determine and review the best delivery channels for each communication based on the target audience analysis. Select a minimum of three channels as part of a multi-prong communication strategy. You may include the following information (slides 78):
- What would be the communication timeline for delivery of all messages? Create an outline.
- How often will the branchs change initiators communicate with this audience?
- Outline communication responsibilities and assignments. Who is responsible for leading communications with this audience?
- Include your plan for a feedback loop to monitor and manage the communication campaign. (slides 910)
- Determine metrics or key performance indicators (KPIs) to track the success of the communication campaign.
- Outline how the metrics will be implemented and tracked through a feedback loop.
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