how you would promote customer loyalty and retention in your dealership.

Customer loyalty is key to the success of any business as it is cheaper to retain the customer than to find new ones.  Explain how you would promote customer loyalty and retention in your dealership.  Also, it has been said,”the customer is always right”; today’s customers are wielding the club of “customer satisfaction surveys”,whereas most are fair in their assessment, but some use the survey as a weapon to achieve unfair discounts; hence, is the customer always right and when they are not, then what?  

Explain your answer in depth with a  1 1/2 – 2 page paper supported with a min of 1 reference, APA format.  Your answer should convey clarity in understanding of the question.

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