Investigate the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences.
Individual written assignment including a case study with 4 questions available on the last page under additional information. Answers will be based on the ideas and theories which have been examined in the course, but also personal research, experiences and thoughts. Answers should be formulated in your own words and your statements must be supported by a thorough literature review complying with the Harvard referencing style.
Testimonials
consumer behaviour